I have been observing the change in trend in the
'designation' offered to people around for quite some time now. The trend has
changed so much from being a straight forward 'what I do as a job' to 'what am
I perceived as', especially in the companies which are big in stature. I have
captured a couple of those fancy designations here...
- Associate Vice President - A senior technical designer
- Architect - A senior developer
- Deputy Manager - An entry level manager
The argument which the HR personnel might have for such
false impressions will be around motivation levels. Well, look at how the motivation
levels will act upon when they search a job outside. Companies which are small
& blunt will not even look at such roles... A HR will have an argument of
this being a retention strategy. Well, the arguments are endless - aren't they!
On a contrary, there is another trend among the so called
startups with a trendy looking designation. A few of them listed below:
- Story teller - CEO
- Eskimo hunter - A sales guy
- Head of creative destruction (HOCD - a derivative of HOD) - Creative head
Well, what can I say for all this?!? The corporate world has
truly come a long way!
