koDri aNNa Road Tax!

It was a Friday and I was on my way back home from college. It was the end of another hot week at Bangalore as there was absolutely no rain during the week. Unfortunately, I encountered a red signal at the signal near the old Family mart (Junction connecting Kanakpura road with the ring road). It was for me to sight a few eunuchs on the other side of the road. It in fact is a very normal sight for Bangaloreans off late to find them at signals across the city. So, I was not surprised to see one. The fact which took me by awe was the person mentioning the word “Road Tax”! The person near the vehicle and uttered “koDri aNNa Road Tax!” (Give me the Road Tax brother…). Now this was something new!

I was easily able to relate the person’s words with the way we deal with the market. Since I have been involved with the marketing world since more than an year now, it made a lot of sense to me. The way authentic words are abused in the management world is exactly what I was referring to. ‘Strategy’, ‘Synergy’, ‘Depends’, ‘Let’s see’ and many more are used just in the same way. Well, at the end of the day the person was trying to market an intangible value through which a perceived value from the prospective customers could be bought.

Putting myself in a marketer’s shoe let me see the other side of the coin. Well it is really important as a marketer for one to use well knitted gloves in this heavy weight competition! When there are thousand people around exploiting the economic situation to get some bucks in their pocket, it makes sense to get atleast the left out; in which case a company will be forced to knit its offerings very well by exploiting the words which are there at the offerings to get used up!

Looking at the incident from the perspective of a social being, I was sad and at the same time angry with the situation. Frankly speaking, the community of eunuchs started agitations long back when there was not much equality displayed in the society. They were treated as untouchables and were dying to find a decent life (the case is not much different these days either)! This is where this collection of ‘chanda’ started by the eunuch community in order to exists with the ever increasing costs of the economy. But another community of opportunists took advantage of the situation. Most of the so called eunuchs today are from the community of opportunists and it’s very sad to see the state of people utilizing their gender to earn bucks for a living! Hope the people who are responsible for the steady arousal of the community realize the importance to work on the turn-around! Hope to see a day when I don’t have to encounter anybody requesting “koDri ANNa Road Tax!”

DSS for Human Neural Network

Neither have I worked on the Neural Networks domain nor do I know the way a Decision Support System (DSS) is developed. I am still taking the liberty of linking these two concepts together to make some sense out of utilizing the concept of neural networks for developing a DSS for the human species. This concept has already been researched upon quite a bit and there are experts who have worked on developing such applications. The existence of robotics as a domain is a proof for improvements done at the end of putting intelligence into entities so that they act as humans responding to the various situations and with the emergence of Emotional Intelligence, the concept of feel also has been put into the entities; thus bringing life into the otherwise dead silicon dioxide.

The concept talked about in this particular excerpt is more in lines of enabling the human species to enact in a pre-programmed way. The whole concept of the movie Matrix was based on the concept of introducing smart chips into the human body; thus making the body to react in a pre-defined way. This is the whole concept of embedding a DSS into a human body. Though this concept wasn’t new, I had never given it a serious thought in the technical terms.

It was a cold night that day when I was having a well directed discussion with one of my close friends about decision making for life ahead. After a fun filled but serious discussion, it was time for me to get back home. This whole thought of DSS for HNN was running through my mind on the way back home. If there is a decision system imbibed in the human body which would be linked with a psychological parameter of the individual (which makes it individualistic and hence customized to the degree N), then the requirement for defining the word confusion in a dictionary will be out of question. This helps us to get rid of the whole set of requirement for a business vertical of counseling.

This system can be integrated with external factors indicating the market imperatives, past experience processing, best practices etc. The whole integration mechanism would make the decision to be smarter in terms of considering all the parameters before taking a final decision. It would also lead to developing a predictive model based on the feedback mechanism. The whole control system thus developed would work with a proper feedback mechanism thus increasing the scope for a continuous improvement. This would help in taking the best decision. Though this is not a new concept, just thought of sharing the thought process…

While discussing this concept with one of my friends, a thought of human touch was shared. Yes, I agree to that point that whatever automation we do, how many ever process we may skip to save money, one can never replace the human touch...